Mothers of the world rejoice! As we all know, statistics and studies abound in this day and age. I’m proud to announce that our united female front has taken the lead in a vital social one. How have our strollers trudged along to make inroads into male domination? We moms have more online influence than our husbands.
Ok, shopping supremacy might not be the big revolutionary gain we have aspired to. But tech and other consumer businesses have started paying attention to those diaper buried, food-encrusted wallets. Face it. Moms buy most of the household purchases. According to babycentersolutions.com, our combined mommy spending power in the U.S. alone accounts for around $2.1 trillion a year. And with money comes influence.
In addition to this spending trend, mothers old and new have embraced smart phones at a quicker pace than our male counterparts. According to NPD market research company, the number of moms who bought iPhones surged 132 percent over the same quarter of last year, making them the fast growing demographic. Men’s purchase levels only rose 121 percent. Sorry boys. Get your head into the game and you might be able to beat us next quarter.
What does this all mean for mothers? We have a new name! Soccer moms are so passé. Now Nielsen and other businesses have labeled us “Power Moms.” If you are a woman between the ages of 25-54 with at least one child, then you are officially a Power Mom. I would like to further breakdown the classification into subgroups. Moms of multiples should be Super Power Moms. Have five or more children? Atomic Power Moms. Go on a reality show with your brood of 10 or more? Psycho Power Moms who may then together form the League of Evil Mammaries.
So, Power Moms, continue planning the calendar and purchasing party supplies on those smartphones. Buy the silly bird app and play it proudly at your kid’s basketball game. Our concerted efforts have vanquished those young techies and our husbands, daddies, brothers and uncles from online shopping dominance. And if you’re ever in need of help, hold that smartphone high like a beacon in the night for another mother to come to the rescue. Or better yet, just type your trouble into google on your phone for a faster, hassle free liberation.